Privacy Policy

Fertility Fitness Coaching

Last updated: 25 October 2026

1. Who we are

Fertility Fitness Coaching is a UK-based fertility, fitness, nutrition and weight-management coaching business operated by Maria McMaster, a sole trader.

We are committed to protecting your personal information and being transparent about how we collect, use and store it.

For the purposes of UK data protection law, Fertility Fitness Coaching is the data controller responsible for the personal information described in this policy.

Contact details:

Email: info@fertilityfitnesscoaching.com

Business address: 32 Pool Street, Macclesfield, SK11 7NX

Website: www.fertilityfitnesscoaching.com

2. Information we collect

Depending on how you interact with Fertility Fitness Coaching, we may collect:

  • Your name, email address and telephone number.

  • Information submitted through website forms, questionnaires, quizzes and coaching applications.

  • Information about your fitness, nutrition, weight-management and fertility goals.

  • Health-related information you choose to share, including relevant medical conditions, fertility treatment, pregnancy information and lifestyle details.

  • Information about your participation in coaching programmes, including check-ins and progress updates.

  • Communications you send through email, WhatsApp, social media or other messaging services.

  • Payment and transaction records.

  • Website usage information collected through cookies and analytics tools.

We only aim to collect information relevant to the services or resources you have requested.

3. How we use your information

We may use your personal information to:

  • Respond to enquiries and coaching applications.

  • Deliver requested resources, including smoothie guides, quizzes and downloadable materials.

  • Provide and personalise coaching services, nutrition plans, fitness programmes and ongoing support.

  • Manage bookings, payments and client accounts.

  • Send information about services or resources you have specifically requested.

  • Send newsletters, educational emails, free resources and information about coaching opportunities where we have the necessary marketing permission.

  • Communicate through WhatsApp or SMS where appropriate and permitted.

  • Improve our website, resources and services.

  • Meet our legal, accounting and regulatory obligations.

4. Our lawful basis for processing information

Under UK GDPR, we rely on different lawful bases depending on why we use your information.

Consent: Where you actively agree to receive marketing communications or where we rely on your consent to process particular information.

Contract: Where processing is necessary to provide coaching services you have purchased or to take steps you request before entering a contract.

Legitimate interests: Where necessary for reasonable business activities, such as responding to enquiries, administering our services and maintaining appropriate business records, provided your rights and interests are respected.

Legal obligation: Where information must be retained or processed to meet legal, financial or regulatory requirements.

Sensitive health and fertility information

Some information shared during coaching or through questionnaires may be classified as special category personal data under UK GDPR.

This can include information about your physical health, medical history, fertility treatment or pregnancy.

We treat this information with additional care and only process it where we have an appropriate lawful basis and a valid special-category processing condition, such as explicit consent where applicable.

Where explicit consent is required, we will request it separately and clearly.

5. Email marketing and newsletters

If you subscribe to our newsletter or agree to receive marketing emails, we may send you:

  • Fertility, TTC, fitness and nutrition advice.

  • Weight-management tips and educational resources.

  • Information about free challenges, webinars and community events.

  • Personal insights and updates from Fertility Fitness Coaching.

  • Occasional information about paid coaching programmes and services.

You can unsubscribe at any time using the unsubscribe link included in our marketing emails or by contacting us directly.

Downloading a resource, completing a quiz or making an enquiry does not automatically mean you have subscribed to ongoing marketing communications.

We keep records of marketing preferences and respect requests to stop receiving promotional messages.

6. SMS, WhatsApp and social media communications

We may communicate with you through SMS, WhatsApp, Facebook Messenger or Instagram when you contact us through those services or request communication through them.

Where required, we obtain separate permission before sending promotional messages through SMS or WhatsApp.

You can ask us to stop sending marketing communications at any time.

If you join a WhatsApp or Facebook community, information you share within that community may be visible to other members, subject to the platform's settings.

Please avoid sharing sensitive personal or medical information in public or group discussions unless you are comfortable doing so.

7. Coaching services and client information

If you become a coaching client, we may collect additional information necessary to provide personalised fitness, nutrition and lifestyle support.

This may include weight measurements, dietary preferences, exercise history, progress photographs, fertility-related information and other details relevant to your coaching programme.

We use this information to provide and adapt your coaching services, monitor progress and communicate with you about your programme.

We take reasonable steps to restrict access to sensitive information and protect client confidentiality.

8. Third-party services

We use third-party providers to operate our business and deliver our services. Depending on the services you use, these may include:

  • Squarespace — website hosting and website form submissions.

  • GoHighLevel or our CRM service provider — contact management, email marketing, automations and lead management.

  • Meta — Facebook and Instagram advertising, forms and messaging.

  • WhatsApp — community and individual communications.

  • Trainerize — coaching programmes, workouts and client management.

  • Google — email, documents and other business administration services.

  • Payment processors — processing payments and maintaining transaction records.

These providers may process personal information on our behalf or as independent data controllers, depending on the service.

We do not sell your personal information to third-party advertisers.

9. International data transfers

Some of our technology providers may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps to ensure that suitable data protection safeguards are in place, as required by applicable law.

10. How long we keep your information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including any applicable legal, accounting or regulatory requirements.

  • Marketing contact information is retained while you remain subscribed, subject to appropriate retention reviews.

  • Coaching records are retained for a period appropriate to the services provided and relevant legal obligations.

  • Financial records are retained for the periods required by applicable tax and accounting legislation.

  • Where you unsubscribe, we may retain limited information to ensure your marketing preferences continue to be respected.

You can contact us to ask about retention periods for specific information.

11. Cookies and website analytics

Our website may use cookies and similar technologies to support essential website functions, understand website usage and measure the effectiveness of our marketing.

Where required by law, we will ask for your consent before using non-essential cookies or tracking technologies.

You can manage your cookie preferences through the controls provided on our website, where available, and through your browser settings.

12. Keeping your information secure

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.

These measures may include password-protected systems, restricted access, secure service providers and appropriate account security controls.

No online system can guarantee absolute security, but we take the protection of personal information seriously.

13. Your data protection rights

Under UK data protection law, you may have the right to:

  • Request access to personal information we hold about you.

  • Ask us to correct inaccurate or incomplete information.

  • Request deletion of your personal information in certain circumstances.

  • Ask us to restrict how we process your information.

  • Object to certain types of processing, including direct marketing.

  • Withdraw consent where we rely on consent.

  • Request a copy of certain information in a portable format.

To exercise your rights, please email info@fertilityfitnesscoaching.com.

We will respond in accordance with applicable data protection requirements.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

Website: https://ico.org.uk

14. Changes to this policy

We may update this Privacy Policy to reflect changes to our services, technology, legal obligations or how we handle personal information.

The latest version will be published on our website with the date of the most recent update.

15. Contact us

If you have any questions about this Privacy Policy or how your information is handled, please contact:

Fertility Fitness Coaching

Maria McMaster

Email: info@fertilityfitnesscoaching.com

Business correspondence address: 32 Pool Street, Macclesfield, SK11 7NX